I realize that your home is probably your most valuable possession. In fact, many of the people I see depend on the equity in their property to see them through their retirement years. With this in mind, I thank you for placing your trust in me to help you through this process.

My first goal is to help you set a list price that represents top market value without being so high that we discourage inquiries. This can only be accomplished by thoroughly understanding the market.

To help you in this regard, I will prepare a detailed market analysis, ensuring that you feel comfortable and confident as we proceed and reach this first most important goal.

I welcome the opportunity to work with you and encourage you to contact me with any questions or concerns you may have.


Avoid Overpricing

Many sellers believe that if they price their home high initially they can always lower it later. Often, however, when a home is priced too high it experiences little activity. Gradually the price comes down to market value but by that time it's been for sale too long and buyers are concerned. On occasion the price is dropped below market value because the seller runs out of time and the property sells for less.

Encourage Early Activity

As soon as a home comes to the market, there is a flurry of activity surrounding it. This is the crucial time when sales representatives and potential buyers take notice. If the home is overpriced, it doesn't take long for potential buyers to lose interest. When the price finally drops, most buyers have already found a home elsewhere.

Based on current market conditions, the price range on your home is between $ ______ and $_____ given sufficient time and full exposure to the open market to obtain the highest possible price. Pricing your property for an effective and efficient sale is the key. Asking too high a price will limit your chances at selling. A low price will keep you from receiving full value.

It is my recommendation that your home should be listed at $________.

Cell: (514) 816-3004
Office Tel: (514) 684-1141
Fax: (514) 684-0118
E-mail: marlacohen@royallepage.ca
Website: www.marlacohen.ca

Address: 4000 Saint-Jean Blvd. Suite #2000,
Dollard-Des-Ormeaux, Qc H9G 1X1


"“...My brother recommended Marla Cohen, who had also helped him find and sell his home. She asked us to complete a questionnaire and in about a week, she found our dream home. We in turn referred her to my other brother, and yes, they bought a house in about 2 weeks. Her honesty, knowledge and friendly personality made it a pleasant experience!"

- Edith, Dollard-Des-Ormeaux


"The moving process can be one of the most stressful and intimidating points in a person’s life. Buying a new home and selling one at the same time is no easy task. We were fortunate to meet Marla who helped guide us through each step. Her commitment and patience for helping us find the right home was invaluable. She understood our needs and devoted her time and energy to us till the right home was found. We are very appreciative of all her efforts."

- Sincerely, Jo-Anna & Kenny Mendel


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